More success in the sales and customer care through personalized ideas. Neumarkt i.d.OPf. for many companies, it is now increasingly difficult to acquire new customers or retain the existing existing customers on the company. This customer behavior can be attributed not only to any economic crises. No, rather often lacking in feeling and emotion in the personal customer contact.
Today more than ever, customers expect. Here, new and innovative ideas are needed. Sale is 90 percent dominated by emotions and feelings. Only 10 to 20 percent of the sales make up the spoken word or the text written so the conventional scientific wisdom. Why are the feeling and the emotions in both existing and future customers addressed then rarely really? \”Many companies and sellers think that a bottle of tingling water\” or other standards go their customers to an emotional high. Gone are the days. Today must customers surprised and emotional new delights be.
Many companies try this, by they keep getting more expensive gifts for their clients. Sure, this might be a solution. Only this spiral is at some point at the end, at some point it is too expensive and too unprofitable. By the way the customers and prospects blunt more and more. Here, the solution must be sought elsewhere. With the strongest and most powerful emotions in us among the moments of happiness in connection with the play and discovery drive people since childhood. Or why are chocolate eggs so successful with content, especially in adults? The approach should address accordingly directly and emotionally the customers. If a company it today manages to put a smile on the face of the customer, the first important step to lasting and sustainable business success is done. By the way, this step can take place even after the sale, to keep the positive mood and bring the word to mouth in motion.
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