Corporate Marketing Communication

Corporate marketing communication of Koelnmesse opted this year for the across language server as a central platform for all language resources and translation processes Karlovy Vary, 06 December 2013. For leading international trade fairs in more than 25 industries and a trade-fair portfolio of over 75 trade fairs, the Koelnmesse GmbH needed numerous marketing information in different languages. To control all translation projects centrally and transparent corporate chose marketing communication of the Cologne fair this year the across language server as a central platform for all language resources and translation processes. Exhibitor and visitor information and advertising material, press releases, online communications including Web pages and information for social media channels are created for the international business of Koelnmesse. When approximately 44,500 exhibiting companies from over 120 countries, some 2.7 million visitors from 220 countries and over 20,000 accredited journalists, those texts are made available Translation workload only with the help of language service providers and freelance translators to deal with. They can now efficiently cooperate with across onto a single platform with the person in charge of the newly installed translation management of the area of marketing communications. The translation management system used by the Cologne fair not only, to streamline the translation processes, thus reducing administrative costs.

Across helps us thanks to the Central Administration of all translation-relevant data also meet our high quality standards in the marketing materials. In addition we get even better to align the technical terminology and requirements our fair markets from the system valuable information to our service providers”, so Jochen Dosch, head of central marketing communication at the Koelnmesse GmbH. reader contact of across: phone: + 49 7248 925-425 about Koelnmesse GmbH is Koelnmesse Messeplatz No. 1 for many industries. Visitors and exhibitors from around the world come to Cologne, to present the fifth largest fair in the world products and trends and to make worldwide business.

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