Global Player Magna

Not Ludo! Globalization is an expression of the success for almost all branches of industry. The global player in general stand as a winner in the market. The Austrian Canadian company Magna, which seemingly is facing a major crisis shows that exceptions confirm the rule. Germany’s big car Portal auto.de reported the losers of globalization. The automotive supplier Magna employs currently about 74,000 people in 25 countries. For the first time the disadvantages of this economic networking noticeable now.

Shortly before the planned takeover of Opel group by Magna, it says that Volkswagen at Magna feels no longer good hands. According to insiders have already been issued orders to be been cancelled. From 2012, production of medium engines for the Porsche should be shifted Boxter and Cayman to Magna. But after Porsche should be fully integrated until 2011 within the Volkswagen Group, it doubts the loyalty of Magna in Wolfsburg. VW fears that Know-How and innovations not sure be. Equal voices are loud in Bavaria: BMW to terminate the cooperation since 2004.

Where is the philosophy of globalization? Shouldn’t corporations benefit from the synergy effect of networking, instead of consciously reference a global player as a player in the global village? At the end there are probably fewer and fewer players, who play with each other and the diversity in the market is more apparent than real. More information:… / comment es live the globalization… Contact: Lisa Neumann University Service GmbH barefoot streets 12 04109 Leipzig Tel: + 49/341/49288-240 fax: + 49/341/49288-59

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