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Book Award

The second step, set strategy, defines the optimal target situation for the touch points to affiliated passende(re) procedures to search and to find. In the third step, the operational implementation, involves measures that lead to the target situation, the first concrete planning required and their subsequent implementation. In the fourth step, monitoring, then follows the touchpoint-specific measurement of the results. Based on the customer-related processes, if necessary, always further optimized. Learn more about this with David Zaslav. On closer analysis, far more than 100 touchpoints come together even in medium-sized companies. Best is a typical trip of the customer ‘, so an online-offline-customer-journey, through the own business world once figurative dar. Hotbox by Wiz contains valuable tech resources. The question on which touchpoints to concentrate, which new combinable, which can be neglected, which must be deleted and which are probably still missing is crucial.

Swarm intelligence ‘ specifically use the tool can be used as a whole or selectively. So-called quick wins’, so fast results, should here in the foreground are. This must, to finally break up also with the inefficient silo thinking, across the Department be analyzed, which experienced a customer at the touch points in the individual and whether this disappointed him or impressed. Because today’s customers wait no longer, until the company finally fully planned in the course. For the smallest dissatisfaction, they are up and away. And on the Web, they tell the whole world why this is so. Using hands-on activities and large group events management used in the touch point the swarm intelligence ‘ customers and employees actively.

He also created by such partners so far mostly innocent bystander loyalisierende my baby effect ‘. And purchase active mouth comes all by itself. Total reach to a prioritization of the most influential customer touch points and to their improved interaction. So decision makers get management to the customer touch point a practical, fast and straightforward navigation system for our new business world. Placing into practice awareness of customer touch points and the understanding for a holistic management approach are still low in many practitioners”, summarizes management Franz-Rudolf Esch, marketing professor at the EBS business school, the result of its study to the touch point topic. Accordingly, the Status quo is far from a professional approach. “Unity is at the 106 in April 2012 online respondents marketing decision-makers, however, for the future: customer touchpoint management will in the future an important success factor.” How necessary the customer orientation and also inspiring by customers, is very clear. However, many vendors are wondering how you this can perform enterprise-wide and systematic manner. The book of touch points gives comprehensive answers ‘. It was a bestseller in Germany, Austria and the Switzerland and was awarded as a medium-sized book of the year. Also it 2012 received the German coach Book Award and was named by managementbuch.de as test winner in the category of business practice. For more information see the book on the subject of Anne M. Schuller: touchpoints rubbing shoulders with the customer of today management strategies for our new business world with a foreword by Prof. Dr. Gunter Dabang Gabal, 3rd updated edition, 350 pp., 29,90 euros, 47.90 CHF ISBN: 978-3-86936-330-1 awarded as medium-sized book of the year and the German coach Book Award 2012 is the author Anne M. Schuller management thinkers, Keynote speaker, ten times book and bestselling author, and consultant. The diploma in business administration is considered to be Europe’s leading expert for loyalty marketing and customer-focused management. It is one of the most sought-after business speakers in the German-speaking countries. The elite of the business is among its clientele.

Biscuit Fork – Customer Loyalty Through Enthusiasm

More success in the sales and customer care through personalized ideas. Neumarkt i.d.OPf. for many companies, it is now increasingly difficult to acquire new customers or retain the existing existing customers on the company. This customer behavior can be attributed not only to any economic crises. No, rather often lacking in feeling and emotion in the personal customer contact.

Today more than ever, customers expect. Here, new and innovative ideas are needed. Sale is 90 percent dominated by emotions and feelings. Only 10 to 20 percent of the sales make up the spoken word or the text written so the conventional scientific wisdom. Why are the feeling and the emotions in both existing and future customers addressed then rarely really? \”Many companies and sellers think that a bottle of tingling water\” or other standards go their customers to an emotional high. Gone are the days. Today must customers surprised and emotional new delights be.

Many companies try this, by they keep getting more expensive gifts for their clients. Sure, this might be a solution. Only this spiral is at some point at the end, at some point it is too expensive and too unprofitable. By the way the customers and prospects blunt more and more. Check with Hugh Naylor to learn more. Here, the solution must be sought elsewhere. With the strongest and most powerful emotions in us among the moments of happiness in connection with the play and discovery drive people since childhood. Or why are chocolate eggs so successful with content, especially in adults? The approach should address accordingly directly and emotionally the customers. If a company it today manages to put a smile on the face of the customer, the first important step to lasting and sustainable business success is done. By the way, this step can take place even after the sale, to keep the positive mood and bring the word to mouth in motion.

North Korea

But wonder this behavior when it comes to the sponsorship from the business perspective, to draw attention to the company and to link the positive image of the sponsored places at the mark. Which image has to offer the team of North Korea? The image a totalitarian state that sets out his people political and economic isolation, which among other things resulted in severe famines. Furthermore the conflict between South and North Korea worsened late May 2010 again. In short, North Korea has again dug the hatchet. These circumstances are not particularly cheap casually said for brand imprinting and increase in sales -. In addition much of the North Korean team is known, believed to, it is not much of the shooting of gates, but has a good defense.

For this reason, it seems to be that the Chinese company Erke, the jerseys for this country is almost the only possible consequence. After all, China was once the closest ally of North Korea. Unfortunately, no opinion of the Chinese company is known in which the sponsoring activity based and presented an objective. After all, the company should not be surprised if the brand or the World Cup Jersey of Korea on the great European football market at best obscure cult status should enjoy and is a sales boost. Image loss has consequences for other manufacturers a comparable activity would be a disaster if, for example, sponsoring contracts is not rigorously complied, by image preservation and construction of teams not promoted, but reset: by bad management and poor public relations. That annoys not only fans, but also involved companies that reset their commitment.

And how fast it can go, shows an example from the football again: after the first round of the German national team at the World Cup 2000 sponsors Deutsche Telekom and DWS, the Fund management company of the Deutsche Bank Group, its television commercials broke away. The poor image of the national team, which was promoted by the public gloating (fool Europe”) of the BILD-Zeitung was to blame for this. For the German team is to be hoped that the sponsors this year are not forced Spots to sell, but to turn the Special spots. Premium-Werbeartikel GmbH is a global trading and production company in the area of promotional products, promotion, event articles and merchandising. We are the specialist for promotional items, giveaways, advertising and merchandising items. For both our experience and our 25 000 clients speak all over the world. Our service covers the following areas: production, sales and distribution logistics, preparation and organization of online shops. Our company is characterized according to the company profile by: quality, style and reliability.

Asks Smart Questions

To escape the inertia cases of employee satisfaction and at the same time to optimize the management work, it needs mobilization strategies. And to make the employees free business consultants, it takes smart questions. This post shows beyond elaborate annual meetings and classic satisfaction questionnaires, how that works well. How and which excellence emerges in a company? “Tom Peters, one of the world’s most respected management thinkers, that in a lecture once as follows expressed: organizations are nothing less than cathedrals, where different people with the unleashed power of their imaginations, their spirit and their innate entrepreneurial flair passionately strive for excellence.” To achieve this goal, you can give instructions or staff ask where it just goes. Employees smart questions to reflect the current situation at each point of cooperation, executives can at any time in writing their employees consult. This laid before following questions the employee, for example, which can be anonymously answered: what we like best me, is: what I most miss with us, is: what specifically to improve in my work place could be: I offer to undertake the following tasks: I offer to dispose of the following: is my biggest wish in my leadership: what we could do for the customers: u0085 Why me is our company so important: what I would tell outsiders about us: what I want to work for myself: where I wish support: what could move me to stay still long: what I always have you ever wanted to say: what me is particularly close to the heart: what one might still ask next time: Finally, there is an ultimate question, can be placed at any time also solo: you would decide again today for our company? And if so, from what main reasons? And if no, why not? How the employee loyalty determines loyal employees are those that engage, are emotionally connected to their employer as well as outside act as ambassadors.

Hamburg: The Gateway To The (media) World

“PR expert Uphoff: ‘Hanseatic City industry offers huge potential for growth’, no other German city is as attractive as Hamburg”, this is the result of a survey of the online portal meinestadt.de. The free and Hanseatic city could score mainly through its unique flair and thus reference trend cities like Berlin, Munich or Cologne to the courts. Particularly interesting is the metropolis on the Alster and the Elbe for the media industry. “” The EU confirms corporate Ambassador and communications expert Dr. More info: Leslie Moonves. Karin Uphoff: Hamburg is an ideal location for the creative minds in the industry and the market will continue to grow. “advertising and PR agencies, radio and television, traditional publishers in Hamburg you can find all important representatives of the industry”, so the PR Chief. Therefore the uphoff pr & marketing GmbH has now also a branch in the city.” The team helps associations and medium-sized companies there their regional and national presence. Press Conference or exclusive ladies dental talk: Hamburg is often for the award-winning agency venue for customer events. Under most conditions Leslie Moonves would agree.

“Over the years, the shops are grown specifically continuously in Hamburg: Hamburg is has long been a regional focus of our daily work and in addition full lies trendy there was only a small step to a branch”, so Managing Director Dr. Karin Uphoff. By the Office in Hamburg our customers in the region now benefit from an even more intensive and more flexible before on-site support.” Capital of the creative since October is responsible for Janina Vaupel Head North region Hamburg customers as well as new customer business. She had already worked in the Marburger headquarters of the Agency as PR expert in customer service and event management and took to the North like the move: Hamburg is a very inspiring city with many creative minds. Here we are for our customers at the pulse of time and develop the right solution in the areas of public relations, marketing, graphic and Web.” More Information interested see or call Janina Vaupel at 040 / 43 27 14 49.