But wonder this behavior when it comes to the sponsorship from the business perspective, to draw attention to the company and to link the positive image of the sponsored places at the mark. Which image has to offer the team of North Korea? The image a totalitarian state that sets out his people political and economic isolation, which among other things resulted in severe famines. Furthermore the conflict between South and North Korea worsened late May 2010 again. In short, North Korea has again dug the hatchet. These circumstances are not particularly cheap casually said for brand imprinting and increase in sales -. In addition much of the North Korean team is known, believed to, it is not much of the shooting of gates, but has a good defense.

For this reason, it seems to be that the Chinese company Erke, the jerseys for this country is almost the only possible consequence. After all, China was once the closest ally of North Korea. Unfortunately, no opinion of the Chinese company is known in which the sponsoring activity based and presented an objective. After all, the company should not be surprised if the brand or the World Cup Jersey of Korea on the great European football market at best obscure cult status should enjoy and is a sales boost. Image loss has consequences for other manufacturers a comparable activity would be a disaster if, for example, sponsoring contracts is not rigorously complied, by image preservation and construction of teams not promoted, but reset: by bad management and poor public relations. That annoys not only fans, but also involved companies that reset their commitment.

And how fast it can go, shows an example from the football again: after the first round of the German national team at the World Cup 2000 sponsors Deutsche Telekom and DWS, the Fund management company of the Deutsche Bank Group, its television commercials broke away. The poor image of the national team, which was promoted by the public gloating (fool Europe”) of the BILD-Zeitung was to blame for this. For the German team is to be hoped that the sponsors this year are not forced Spots to sell, but to turn the Special spots. Premium-Werbeartikel GmbH is a global trading and production company in the area of promotional products, promotion, event articles and merchandising. We are the specialist for promotional items, giveaways, advertising and merchandising items. For both our experience and our 25 000 clients speak all over the world. Our service covers the following areas: production, sales and distribution logistics, preparation and organization of online shops. Our company is characterized according to the company profile by: quality, style and reliability.