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Auto Magazines

Car and motorcycle magazines to consolidate their poles with nearly 18 million books position on the magazine market in Starnberg, 1st July 2010 the car is the German favourite child. To check this quote on its validity, you can consult the new registrations in Germany or just take a look at the magazine rack. If this has piqued your curiosity, check out Robert Iger . Because so much and love on Germany’s roads is driven so much is read around the subject of car and motorcycle. Nearly 18 million books sold from the segment of the motor press were reported in the first quarter of 2010 to the information community to determine the distribution of advertising media e.V. (IVW). So are car and motorcycle magazines even before the programme guides, the duration of burners on the magazine market. When a number of 48 million driver’s license owners, who estimates the Kraftfahrt-Bundesamt, the high Edition can be quite see.

Alone, the classic auto motor and sport-“auto Bild” unite together more than a million books sold per issue. Go shopping, or just dream any car fan there is something for on the one hand is driving a car while getting more expensive rising fuel prices and the increased taxation of older cars make increasingly interesting new car buying but on the other hand. But an expensive acquisition wants to be well-planned and need objective information. Independent purchasing advice is not always given in the Internet. “There, the risk is too great that employees of manufacturers in discussion forums as ordinary motorists spend and on her” car swear.

However, the target group of automotive magazines consists not only of drivers and potential buyers. For dealers, manufacturers, and many others who work have to do with the topic of car, the car magazines are even required reading. Also the fun not neglected in the magazine rack as on the road. Special titles for lovers of vintage cars, campers and sport motorcycles round off the varied magazine in the world of wheels and motors. Also here, the folders in addition to objective buying advice offer lots of Practice tips and service information. The Germans favourite child would be finally cherished and maintained. About the reader service Lorenz of Lorenz reader service was established in 1975 and today is one of the first addresses, when it comes to attractive offers and optimal service around the subscription. Magazine subscriptions the Lorenz reader service became the first provider in June 2009 of TuV Sud the S@fer shopping “certificate as proof of the ease of use of the online – ABO – shops and the security of the ordering process.” The Lorenz reader service is the customer in the first place.

The Title Page: The First Page Is The Most Important

Why the cover of a magazine should be not amateurish made the front page is the poster child for a magazine or a magazine. Some contend that Walt Disney shows great expertise in this. It appeals to the reader, the chances are that he will buy the magazine and read. You may find Robert Iger to be a useful source of information. So the cover should be as appealing, maybe even funny or charming, sometimes even provocative. The title page is designed in a way to any she quickly perish in the great offer jungle. What ideas and graphical tricks, large magazine appealing design their title pages, you can see the best of examples. Found attached under Generalblatt.de/cover such good examples lately in a slide show. The exhibition shows several dozen funny and original covers of the years from the German and international press. Among others are cover of Wirtschaftswoche this, English-language magazine the Economist, the focus and the mirror.

Germany graphic agencies are an extreme niche market brainstorming and design of front pages: the most newspapers and magazines make up their titles themselves and let by in-house graphic designers to implement. It is but another way and providing this part of the work to the outside has considerable advantages: the brainstorming does not happen between door and Angel, the external view of external service providers creates new perspectives, the design is done by specializing in an extremely high level. One of the suppliers for the external cover design is the small agency journal workshop in Kerken at the lower Rhine. For various magazines, the employees here to figure out title motifs and implement then including the headlines with a Designer graphically. This can range from a simple stock photo that appears in a humorous context, the photorealistic invention of entire rooms. For a business magazine for example were recently on the subject of energy mix”just Sun, water and coal in bottles bottled, shaken by a bartender at a cocktail. “Or in the personnel selection four types of problems” shown in the passport of the Chief must the smallest evil opt for. The journal workshop takes over all services mostly from the initial idea up to the fit file to download completely. Some magazine would, but only a part of this chain to outsource too is possible. Main thing remains, finally, that the first page of a magazine is a real eye-catcher. Source: The journal workshop

Ecenta

The more efficient handling of customer data still significant potential into Walldorf, the 02.02.2010 – media breaks is one of the biggest challenges for communications-intensive enterprises according to your contact center experts of ecenta AG currently in the current year. Through the integration of different channels and media, as well as the adjustment of the Kommunikationsinfrastrukur to the business processes, the loss of data and the inefficient management of customer relationships, but could be minimized. The pressure has also increases the economic crisis of the past few months on companies – and I count the entire range of communication – to use their resources as efficiently as possible. In addition numerous scandals to purloined or lost records have shown how lax some organizations may use the information about customers and business partners”, reported Joachim Schellenberg, business development manager of ecenta AG. One reason for the inefficient handling and sometimes even loss of Is a customer information, as well as the defendant often poor customer service via phone or eMail in variety of media breaks, which we still find at many ministries.” A media break is always, if there are significant delays in the transfer of information from one medium to the other, or external intervention is required. A classic example is the digitization of a handwritten note by manually scanning. In contact centers, media breaks are a particularly common and on the other hand, especially where serious consequences in terms of rising costs, data loss and information mismanagement,”said Joachim Schellenberg.

Phone calls take place often over analogue systems, faxes can be printed out and center agents placed the call on the table. It must then often in another system such as SAP first find the data of the caller or sender’s CRM -, ableichen, and possibly correct. There error due to media breaks are pre-programmed, that today a company no longer afford can.” In the introduction of a uniform IP environment, Schellenberg sees a good chance as much as possible to avoid media discontinuities. Most companies have resilient networks and high-performance servers, which is often still large potentia. I would strongly advise any company to check whether it sustainably improve can customer service and data management BCM, for example, through the introduction of VoIP, digital reception of faxes and the usage of an IP Platform for all communication processes such as, for example, SAP”. During the Call Center World the ecenta AG introduces CRM integration of SAP BCM at its booth (Hall 3, booth number 3A5) with SAP.

Individualised Screensmonitors

Customisierte All-In-one advertising screens are the catchers and stand out from the simple design of the unit! So the outfit of the monitor can be adapted for example special campaigns in the print area. Le clou GmbH offers to own in-store TV and digital signage systems immediately special rapid change cover on. These are high-quality printed and quickly replaceable cover special GC box, completely covering the system of the visible area (total front and all pages). Partial cover (e. g.

on connectors for the upper area) are also possible. So, the systems can be customized to each customer’s request. They are fastened by the way without the aid of tools. Furthermore, the housing of the systems available are also painted. More information under: contact information: company: le clou GmbH contact: Andrea Endler City: 32120 Hiddenhausen phone: 05221 526726 E-Mail: corporate information / short profile: le clou GmbH from Hiddenhausen as Agency for Communication solutions has inter alia on the areas of digital advertising and electronic media/in-store media (more precisely: in-store TV, corporate TV, digital signage or retail signage) specialized. You offers with the appropriate hardware and software, the rollout, as well as the content creation project planning. For this purpose, has le clou actually rather unusual for an agency now also own hardware solutions in its portfolio, caused by the cooperation and the needs of some customers and can draw on a wide range of hardware solutions for different needs and budgets.