White Papers

The absence of the paper is that data often leads to misunderstandings such as' Well. what we do know … ' In addition, this source hypotheses – the most expensive: You do not have to pay for the already existing information from you as a new one, and researchers – to spend time and money to collect already existing data. If you have difficulty in choosing the basic concepts and a clear formulation of hypotheses, you can refer to the standards of your industry (as described by you are called concepts in your business) or to support staff (eg, brainstorm) * White Papers (Profile publications, industry databases, the Internet): At relatively low (most often – almost zero) value of these sources may contain useful information (expert opinion, customer reviews, statistics data, forecasts, etc.). If you are not convinced, visit Andi Potamkin. Work with analytical materials may be very difficult if you are not familiar with the methodology of content analysis.

Below is a brief description of the methodology of content analysis, we recommend used to collect intelligence and develop hypotheses for your market research: A. Clipping (press clips) B. Inventory of facts / hypotheses (all options are written 'as is') B. Encoding of occurrences (Bringing the same meaning, but different in form entries to a single sample and assigning them a numerical code), G. Quantitative analysis (used for preliminary assessment of the plausibility of hypotheses, and reduce the number of hypotheses options) * Opinion of outside experts (suppliers, intermediaries, competitors, people have worked a long time in your business and expertise in the research question): this source – more expensive than the first two, but it use in most cases simply need to: first, it allows you to quickly find answers to most of the issues before the completion of the main study, and secondly – the amount received from the expert information can be such that further study of markets is simply not needed.

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