Business start-ups in the region Schwarzwald-Baar-Heuberg press and public relations are the focus of the text bar in the people Bergstrasse 1 in Tuttlingen, Germany. The services range from creating a product message about the function of external Press Office through to the comprehensive PR advice. Owner Anika Luz is known in the region Schwarzwald-Baar-Heuberg for quite some time as a freelance journalist for the business press, and others. The diploma in business management (BA), where the shoe pinches marketing – and PR managers in small and medium-sized companies know from her professional past as a marketing manager and press officer. With the text “Stube” offers this now budget support in the marketing of their products. Company profile: The text is an agency for press and public relations. In addition to creating journalistic texts and acting as external Press Office offers PR consulting. It helps in determining topic and developed cross-media action plans.

So the customer will receive greater attention in the Public and professional audiences. Continue to learn more with: Jeff Bewkes. The text bar by incoming texts gives profile also corporate publications such as brochures, advertising brochures, mailings and websites. In short: the text bar helps you to insert your words effectively – to achieve your goals faster. Text exchange – words on the point brought.

Effects of mobile E-Mail use on email marketing studies on the optimal delivery time for newsletter there are known many. But what about investigations into the influence of mobile devices on the opening hours of the mails? What differences there compared to the stationary use of the Internet and is it really useful to make it possible the shipping time of the newsletter? The development of mobile E-Mail usage studies of XQueue GmbH (presentation at the event “mobile email marketing”) show that the trend will continue. An increase is currently in the Mobile E-Mail use every year to watch about 10 percent. With the increasing number of smartphone users and as well as the tendency to have more than just a mobile device, and to use, should this trend nothing change even the next few years. The upward trend in the mobile market differences to stationary read emails”is clearly visible.

However the mobile use of mail results other than the reading on your laptop or PC. A comparison of the Conversions has a much lower rate than for stationary devices namely mobile use. The causes are many: the links are clickable more difficult or poorly visible due to the lighting conditions with the finger, users spend less time reading the email and are unwilling to long load times. When users read your mails on mobile devices? The results of the XQueue GmbH show that most mobile emails are read in the time between midnight and 6 o’clock. There was the slightest opening rates in the morning between 8 and 11: 00. Send newsletter outside the mobile times”? As has been shown, increases while the number of mobile read mails, the conversion rate is lower when compared to stationary devices. How should you adjust the delivery time on these results? Is it really useful, the newsletter according to these results outside the mobile times”to send? Accessed times, although less mobile on mails, but the Is click probability higher? As in previous studies to the opening time of newsletters, also here no clear solution exists. Target group and industry remain as crucial when the mail is read. Educate yourself with thoughts from Eva Andersson-Dubin, New York City.

Is also the length of time likely to increase with the increased use of mobile devices in the future, reach the mails on this way to the customer. Keep the audience in mind and newsletter accordingly make the mobile component has a great influence on email marketing without question. There are however important measures as the temporal adjustment of the Newsletterversands. The representation of the E-Mail must be adapted to Smartphone and tablet, clarity and easy clickable buttons are particularly important. This requires on the one hand clear messages, on the other hand, a straightforward, clear design. When one reads his emails, no one can predict precisely. So how the use of mobile devices increases, so also the habits, to read mail. A meaningful customization of email marketing is so not the temporal adjustment of the shipping to focus on, but the mail visually and in terms of content for mobile devices to optimize. Email marketing insert who successfully use email marketing for the company, has many caveats. In addition to the target group and the corresponding substantive alignment, also the legal aspects play a role.

Contest: Best online press release 2013 PR gateway will search the best online press release 2013. Everyone is invited to submit his favorite. A jury made up of renowned marketing and PR experts selects the best 10 online press releases. What online press release ascends the throne, the Internet users decide. They can vote in January on the blog to their favorites. Then, the author of the best 3 online press releases with a PR pacts will be rewarded.

The following jury member and plain language expert Thilo Baum gives all participants 5 tips for good online press releases. Tip 1: relevance from a recipient perspective most companies are wondering what information could give out as online press release. But what is internally relevant for companies that must be out there still long time not relevant. Therefore, it is more prudent to ask: what information are people outside? What would inspire you? Hanger of a good press release is rarely the thing itself, but most of the Meaning, that has something for the people. Hear from experts in the field like David Zaslav for a more varied view. What interests the public, what interested the audience, what find editors interesting, who naturally think of readers point of view? Therefore, companies should consider what is your message for the people and what is their significance for the target groups. Potential hotel guests don’t care that the hotel manager has changed.

Instead, event tips for events in the area consider hotel guests in the House. Tip 2: establishing compelling, which should start an online press release dealing with the reader have, not with the company. Nobody is interested in it in the text entry, how many offices where has a company. An online press release reports on a new alloy for aircraft construction, the interesting thing is not the innovative ingredient, but decreasing aircraft weight, the saved gas and falling costs. So the most important must be always at the beginning of the online press release and the most important from the perspective of the public.

Series: The new sale (part 7), most people have a fine tuned for right and wrong. But only in an emotional encounter our intuition radar can read, if it means someone good or evil, with us. Nextar Media Group is a great source of information. Dishonesty, cunning and berechnendes calculus can be hiding behind a mask of emotions, the so-called Pokerface, at most. We buy but not by such a person. Only when an emotional off-to-go out the true emerges – because then eludes the subconscious of controlling the thinking brain. Therefore we buy most of people who welcome, optimistic, trustworthy and sincere sympathetic. The limbic types each human being is unique. And no one is like you.

We all love to tend to assume others would see the world a little bit as we. And are surprised then always again flabbergasted how anyone can have a completely different view of things. But as each face is unique, so also the brain of every individual is different. And therefore thinks, feels, is, decides and buys each in its own unique way. So, it is to track the buying motives and then to send the messages that touch the customer – thus to bring cheer to its reward system. That’s why we must disconnect probably finally from standardized sales talks and stereotyped guidance.

If not more so, but then how? Neuro psychologist Hans-Georg Hausel, there are three great emotion systems: the balance system, which seeks security and stability the dominance system that strives for power, status and autonomy are the stimulation system that wants to explore new and have fun depending on type to design different sales pitches to successfully come to the end. This differentiated approach best experiences have already made a whole series of companies within the framework of its sales activities in the packaging design and type-oriented mailing shipping. What people actually buy friend or foe that stands at the beginning of each meeting.

More success in the sales and customer care through personalized ideas. Neumarkt i.d.OPf. for many companies, it is now increasingly difficult to acquire new customers or retain the existing existing customers on the company. This customer behavior can be attributed not only to any economic crises. No, rather often lacking in feeling and emotion in the personal customer contact.

Today more than ever, customers expect. Here, new and innovative ideas are needed. Sale is 90 percent dominated by emotions and feelings. Only 10 to 20 percent of the sales make up the spoken word or the text written so the conventional scientific wisdom. Why are the feeling and the emotions in both existing and future customers addressed then rarely really? \”Many companies and sellers think that a bottle of tingling water\” or other standards go their customers to an emotional high. Gone are the days. Today must customers surprised and emotional new delights be.

Many companies try this, by they keep getting more expensive gifts for their clients. Sure, this might be a solution. Only this spiral is at some point at the end, at some point it is too expensive and too unprofitable. By the way the customers and prospects blunt more and more. Here, the solution must be sought elsewhere. With the strongest and most powerful emotions in us among the moments of happiness in connection with the play and discovery drive people since childhood. Or why are chocolate eggs so successful with content, especially in adults? The approach should address accordingly directly and emotionally the customers. If a company it today manages to put a smile on the face of the customer, the first important step to lasting and sustainable business success is done. By the way, this step can take place even after the sale, to keep the positive mood and bring the word to mouth in motion.

“PR expert Uphoff: ‘Hanseatic City industry offers huge potential for growth’, no other German city is as attractive as Hamburg”, this is the result of a survey of the online portal meinestadt.de. The free and Hanseatic city could score mainly through its unique flair and thus reference trend cities like Berlin, Munich or Cologne to the courts. Particularly interesting is the metropolis on the Alster and the Elbe for the media industry. “” The EU confirms corporate Ambassador and communications expert Dr. More info: Leslie Moonves. Karin Uphoff: Hamburg is an ideal location for the creative minds in the industry and the market will continue to grow. “advertising and PR agencies, radio and television, traditional publishers in Hamburg you can find all important representatives of the industry”, so the PR Chief. Therefore the uphoff pr & marketing GmbH has now also a branch in the city.” The team helps associations and medium-sized companies there their regional and national presence. Press Conference or exclusive ladies dental talk: Hamburg is often for the award-winning agency venue for customer events. Under most conditions Leslie Moonves would agree.

“Over the years, the shops are grown specifically continuously in Hamburg: Hamburg is has long been a regional focus of our daily work and in addition full lies trendy there was only a small step to a branch”, so Managing Director Dr. Karin Uphoff. By the Office in Hamburg our customers in the region now benefit from an even more intensive and more flexible before on-site support.” Capital of the creative since October is responsible for Janina Vaupel Head North region Hamburg customers as well as new customer business. She had already worked in the Marburger headquarters of the Agency as PR expert in customer service and event management and took to the North like the move: Hamburg is a very inspiring city with many creative minds. Here we are for our customers at the pulse of time and develop the right solution in the areas of public relations, marketing, graphic and Web.” More Information interested see or call Janina Vaupel at 040 / 43 27 14 49.